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by Stefan Thomas : Instant Networking: The simple way to build your business network and see results in just 6 months

ISBN : #0857086758 | Date : 2016-06-13

Description :

PDF-d61b4 | A fresh take on the vital business skill of networking Networking is something that many of us dread and try to avoid at all costs. But no longer the sole remit of sales people, it has become a vital business skill for us all. Expected to negotiate effectively through our careers, social lives and online presence, networking 24/7 has become a real challenge. Many experts believe that you need to b… Instant Networking: The simple way to build your business network and see results in just 6 months


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[Pub.84WKT] Instant Networking: The simple way to build your business network and see results in just 6 months PDF | by Stefan Thomas


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Creating the Virtual Store: Taking Your Web Site from Browsing to Buying PDF




by Magdalena Yesil : Creating the Virtual Store: Taking Your Web Site from Browsing to Buying

ISBN : #0471164941 | Date : 1996-11-22

Description :

PDF-c4238 | Countless companies all over the world now have their own Web sites where people can explore and evaluate their goods and services. Now the trick is to turn those who are “just looking” into buyers by offering the ability to make cash transactions over the Internet. Thanks to companies like CyberCash, Digicash and First Virtual, this technology now exists, but businesses still have to learn how to… Creating the Virtual Store: Taking Your Web Site from Browsing to Buying


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by Florain Maier : Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)

ISBN : #3658114134 | Date : 2015-11-22

Description :

PDF-66ef2 | Florian Maier geht der Frage nach dem Einfluss von Social Media auf die B2B-Markenführung nach und nähert sich interdisziplinär diesem Thema an der Schnittstelle zwischen Marketing, Marken-, Unternehmensführung und Prozessmanagement. Dabei beschäftigt er sich intensiv damit, wie das Markenmanagement entsprechend ausgestaltet werden kann. Der Autor entwickelt zunächst eine Definition von Soci… Trialogische Markenführung im Business-to-Business: Der Einfluss von Social Media auf die identitätsbasierte Markenführung (Innovatives Markenmanagement) (German Edition)


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Marketing Millennials Influential Generation Consumers PDF 56b6743c0

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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever PDF




by Jeff Fromm : Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

ISBN : #0814433227 | Date : 2013-07-02

Description :

PDF-e6be4 | The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this gene… Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


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[Pub.84SwA] Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever PDF | by Jeff Fromm


Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever by by Jeff Fromm

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Tools Trade Modern Marketing Construction PDF 4f18783c7

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by Neil M. Brown : Tools of the Trade: Modern Marketing for Construction Brands

ISBN : #0984931902 | Date : 2012-01-09

Description :

PDF-387c7 | TOOLS OF THE TRADE: MODERN MARKETING FOR CONSTRUCTION BRANDS is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services and retail, along with detailed examples of construction marketing implementation. The book is organized in five units including strategic marketing, tactical marketing, specialized channels … Tools of the Trade: Modern Marketing for Construction Brands


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Tools of the Trade: Modern Marketing for Construction Brands by by Neil M. Brown

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Humanistic Marketing Humanism Business Varey PDF 13e6c28cf

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Humanistic Marketing (Humanism in Business Series) PDF




: Humanistic Marketing (Humanism in Business Series)

ISBN : #1137353287 | Date : 2013-11-19

Description :

PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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Marketing Dynamism Sustainability Proceedings Academy PDF 44c31b220

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science) PDF




: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)

ISBN : #331936491X | Date : 2016-11-11

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PDF-566fa | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual … of the Academy of Marketing Science)


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by Carolin C. Clausen : Wertorientiertes Kundenmanagement im Gesundheitswesen: Eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen (German Edition)

ISBN : #3834924334 | Date : 2010-07-15

Description :

PDF-f2588 | Carolin C. Clausen entwickelt eine empirisch belegte Konzeption zur kundenwertorientierten Steuerung von Patientenbeziehungen im Krankenhaus. Sie identifiziert monetäre und indirekt monetäre Patientenwerttreiber und entwickelt einen Maßnahmenkatalog, der Kliniken eine gezielte Kosten-, Qualität- und Prozessoptimierung erlaubt und gleichzeitig zur Sicherung der Patientenzufriedenheit und der Au… Wertorientiertes Kundenmanagement im Gesundheitswesen: Eine empirische Konzeption zur Optimierung des Wertbeitrages von Patienten für Krankenhausunternehmen (German Edition)


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Services Marketing: People, Technology, Strategy (4th Edition) PDF




by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock

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by Carolina Rogoll : Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands

ISBN : #1621534634 | Date : 2015-06-02

Description :

PDF-0fd8e | For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing… Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands


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