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Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012 PDF




: Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012

ISBN : #3709111412 | Date : 2012-02-27

Description :

PDF-13795 | The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer researc… Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 24-27, 2012


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Brand Media Strategy Integrated Communications PDF 0acdd3f84

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Brand Media Strategy: Integrated Communications Planning in the Digital Era PDF




by A. Young : Brand Media Strategy: Integrated Communications Planning in the Digital Era

ISBN : #1349949752 | Date : 2016-08-23

Description :

PDF-aab2e | Today’s sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today’s most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results…. Brand Media Strategy: Integrated Communications Planning in the Digital Era


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Brand Media Strategy: Integrated Communications Planning in the Digital Era by by A. Young

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Digitaler Darwinismus Stille Angriff GeschA4ftsmodell PDF 1806babfe

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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF




by Ralf T. Kreutzer : Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)

ISBN : #3658113057 | Date : 2016-01-26

Description :

PDF-3940f | Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen Netzwerken, dem steigenden mobilen Zugriff auf… Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition)


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[Pub.35ccu] Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book (German Edition) PDF | by Ralf T. Kreutzer


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Trust Management International Conference Proceedings PDF 4c710841c

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Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540402241 | Date : 2003-08-05

Description :

PDF-86209 | iTrust is an Information Society Technologies (IST) working group, which started on 1st of August, 2002. The working group is being funded as a concerted action/ thematic network by the Future and Emerging Technologies (FET) unit of the IST program. The aim of iTrust is to provide a forum for cross-disciplinary investigation of the application of trust as a means of establishing security and con?d… Trust Management: First International Conference, iTrust 2003, Heraklion, Crete, Greece, May 28-30, 2002, Proceedings (Lecture Notes in Computer Science)


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Net Results 2 Critical Studies Marketing PDF A1ce1c881

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Net Results.2: Critical Case Studies for Web Marketing (v. 2) PDF




by Leland Harden : Net Results.2: Critical Case Studies for Web Marketing (v. 2)

ISBN : #0735710244 | Date : 2000-11-21

Description :

PDF-93b6a | For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). N… Net Results.2: Critical Case Studies for Web Marketing (v. 2)


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Net Results.2: Critical Case Studies for Web Marketing (v. 2) by by Leland Harden

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Know Me Like Follow Networking PDF Adc500cbd

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Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business PDF




by Penny Power : Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business

ISBN : #0755319516 | Date : 2009-08-20

Description :

PDF-f12ba | In 1998, long before Facebook existed, Penny Power conceived, planned, and set up the world’s first online business network. Penny is driven by her desire to connect business people for the common good. Under her guidance, Ecademy has grown to over 270,000 members worldwide and continues to grow at a rate of 15,000 new members each month.Know Me, Like Me, Follow Me sets out Penny’s compelling vis… Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business


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Fusion Marketing Bible Traditional Maximize PDF 72ce245cb

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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing PDF




by Lon Safko : The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

ISBN : #0071801138 | Date : 2012-09-25

Description :

PDF-f86a5 | Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience S… The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing


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The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by by Lon Safko

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Creating Successful Information Service Sheila PDF 841789361

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Creating a Successful E-information Service PDF




by Sheila Pantry : Creating a Successful E-information Service

ISBN : #0810847787 | Date : 2003-10-07

Description :

PDF-4b478 | To be successful, information managers constantly need to reassess the effectiveness of their information services, and to ascertain whether they are delivering the services their users actually need. Given that information services can now transcend the restrictions of a particular physical location or specific opening hours, it is more essential than ever to take advantage of the opportunities a… Creating a Successful E-information Service


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Creating a Successful E-information Service by by Sheila Pantry

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Intelligent Information Agents Agent Based Management PDF Ab2e10351

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Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet PDF




: Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet

ISBN : #3642642233 | Date : 2011-12-28

Description :

PDF-2e2a8 | This book covers a broad range of intelligent information agents, presenting the latest state-of-the-art research in the field. Each section is systematically and coherently introduced, including coverage of cooperative information systems and agents; rational information agents and electronic commerce; adaptive information agents; and mobile information agents and security on the Internet. Focusi… Intelligent Information Agents: Agent-Based Information Discovery and Management on the Internet


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Managing Online Reputation Palgrave Consultants PDF E9c55b178

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Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) PDF




by Charlie Pownall : Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)

ISBN : #1137382295 | Date : 2015-09-30

Description :

PDF-b2ee6 | Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media…. Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)


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Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) by by Charlie Pownall

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